There's a lot of talk in the industry at the moment about
old-school recruitment versus newer methods and whether the original ways of
doing things still have relevance in a digitally obsessed age. Here is a closer
look at the challenges and opportunities that exist when blending the old with
the new.
How Recruiters Used To Work
Before the days of job boards, recruiters would be forced to
work for their hires, hunting for the right candidate and gathering
applications from hot recruitment prospects. They would call the hiring manager
and discuss the available position and work hard to establish the requirements
of the job, the culture of the organisation, competitors, how the individual
within the role would fit and contribute to the team, the salary and so forth.
The old-school recruiter would be working hard to ascertain
what sort of person the hiring manager was at the same time, understanding
their personality, their winning streaks, the things that stress them, their
working style and communication preferences, for example. They would then start
to hunt for the right candidate, using their extensive networks to find ideal
fits and speaking to people to ask for leads. They would research the
competition, the market as a whole and start cold-calling when necessary. They
would not wait to see who turned up, but rather would keep calling and
searching to ensure that they found the right candidate.
The old-school recruiter would usually have a database of
contacts and future possible candidates. He or she would naturally have an
excellent memory for past interviewees, applicants and conversational partners
and be ready to mentally mine that data for potential fits. His or her mind
would always be ticking over with possible connections to make, conversations
to have and new business to follow up on.
How Recruiters Work Now
Today there is undeniably an emphasis on social media and
networking. Recruiters are expected to have a presence - and maximise it - on a
variety of platforms, such as Facebook, LinkedIn and Twitter. This is
undeniably an important element of the role today and can be a challenging one,
particularly when you are aspiring to be an excellent social networker. Fully
leveraging these channels means understanding your objectives in using social
media for recruitment, following trends, engaging meaningfully with your
followers and converting online engagements to offline business.
However, some recruiters simply rely on social media to
engage and jobs boards to find candidates. They post a position and then wait
to sift through hundreds of CVs. There is far more to recruitment than simply
being a desk-bound digital administrator and the danger is that new recruiters
fail to learn and mirror the 'traditional' skills needed to excel in their roles.
At worst, recruiters risk becoming CV senders unless they take concerted action
to focus on their core recruitment competencies and use technology in the way
it should be used - as a value-adding enabler of traditional recruitment
activities rather than a replacement for them.
The Importance of Training
The fact is that the basics of recruitment still exist. In
many ways, the main activities of traditional recruitment are now more
important that ever. Recruiters today can easily get side-tracked into scanning
CVs, rather than actively seeking out the perfect candidate. However, good
training programmes can ensure that tomorrow's generation of recruiters has the
right blend of old-fashioned skills and a superb grip on digital engagement
methods to ensure their career success. Equally, schemes such as mentoring and
coaching within recruitment agencies and consultancies allow both experienced
recruiters and new hires to learn from each other. They can blend their varied
experiences, knowledge and ideas for a mutually beneficial outcome.
No comments:
Post a Comment