Using
social media for recruiting - aka social recruiting - has now been around for a
good few years. For many recruiters (
though, not enough though in my
opinion), the use of the different social media channels as part of their
everyday recruiting has become second nature to them. For them it is no longer
social recruiting, just recruiting using a few more tools and channels.They use
social networks in a wide variety of ways:
- Sourcing
- Engaging
- Communicating
- Referencing (unofficially of course)
- Posting jobs
- Sharing jobs
- Sharing great content
- Demonstrating expertise and knowledge
- Building their brand
- Creating interest groups (call them talent communities if you want)
- Building their networks
- Being transparent
- Mobile = time friendly for candidates
- Showing a personal side
Please note that I have not included the word recruiting
here - they still have to make sure they do that bit themselves
.........by actually meeting and talking to their candidates!
These are the enlightened recruiters.
Do you know any?
From my experiences over the last few months, working with both in-house
recruiters and recruitment agencies, these social media enlightened recruiters
are a small number. Why?
- Fear
- Lack of understanding
- Cost
- Employee Empowerment
- Control
- Brand
- Scare stories
- Control of data
- Time worries
- Confusion
- Apathy
- Believing social media is still a fad! << You are nutters
if you still think this!!!
To any recruiters and recruitment business owners out there, still
not using social media - don't fear it. embrace it. It has
become part of the recruitment industry and integrated into recruitment
practices because it works. And the great thing is it can work any way you want
it to! If you only want to use it to help promote your brand, then that is
great; if you want to use the social channels to source new candidates, then
that is also great too. But please understand that social is now here, it is not
going away and
the longer you wait to integrate it in to your business,
the bigger advantage your competitors and clients are going to
have.
There are now many tools that make using social media effective for
recruiting. Here are just a few that can be effectively used from a recruiting
perspective:
- Time management
- Hootsuite
- Tweetdeck
- Buffer
- Brand and Content
- Facebook Page
- Google+ Page
- LinkedIn (individual & Company)
- Twitter
- YouTube
- Pinterest
- Instagram
- Slideshare
- Blogs
- Sourcing
- LinkedIn
- Twitter
- Followerwonk
- Google
- Talentbin
- FindPeopleOnPlus
- Job Posting & Sharing
- LinkedIn updates
- Twitterfeed
- Dlvr.it
- Work4labs
- Broadbean
- Hootsuite
- Availability
- PC & Mac
- All mobiles
- Tablets
- Communication
- Email everywhere (mobiles)
- SMS
- MMS
- RSS
- Twitter DM's
- Facebook Messages
- InMails
- Push messages (mobile apps)
- Time Saving Meetings (FREE)
- FaceTime (Facebook)
- Skype
- Hangouts (Google)
And you have a huge audience to engage with >> there are 100's of
millions of people on the different social networks - and that WILL INCLUDE
YOUR CANDIDATES AND
YOUR CLIENTS.
This is no longer about doing social recruiting as a separate channel, it is
now about integrating social media into your existing recruiting strategy and
processes. There as many social media platforms, networks, tools and
applications as you would need - there is now no excuse whatsoever!
Social recruiting IS mainstream: You have
the tools now time to use them.
And remember, every day that goes by another of your
competitors and clients will start using social media. How can you not finally
embrace it?
Valid point, well made. People don't see them as tools, they see them as the job the tools need to be put to. Great post. Thanks.
ReplyDeleteNeedless to mention a good ATS is worth a lot in recruiting.I use Mycon Flash Recruit and this is amazing software to meet hiring targets, reduce time to hire and lower recruitment costs.This is just an amazing tool where all resumes can be stored efficiently, logs can be listed and whole recruitment process( sourcing, selection, interview,logs, denial, approval) is automatically maintained.Just peace of mind to concentrate on core recruitment.
ReplyDeleteThanks for this wide range. They are tools, and great ones at that. Great post. Thanks.
ReplyDelete